The newly released "Opinions of the General Administration of Market Supervision on Doing a Good Job in the Registration of E-Commerce Operators" has made detailed requirements for the implementation of the specific contents of the "E-Commerce Law". It is worth noting that e-commerce operators apply for registration as individual industrial and commercial households, and for the first time allow them to register their network business premises as business premises.
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The opinion pointed out that in combination with the characteristics of e-commerce virtuality, cross-regionality and openness, full use of Internet thinking, adopting the Internet approach, in accordance with the principle of consistency between online and offline, the market supervision department handles the market for e-commerce operators that should be registered according to law. The registration of the main body provides convenience, promotes the healthy and orderly development of e-commerce, and injects new vitality and new impetus into economic development.
For e-commerce operators, they should handle the registration of market entities in accordance with the law. Where an e-commerce operator applies for registration as a company, an individual industrial or commercial enterprise or a farmer's professional cooperative, it shall apply to the local market supervision and administration department for registration of the market subject in accordance with the relevant provisions of the current market entity registration management. Individuals sell self-produced agricultural and sideline products, household handicraft products, and individuals who use their own skills to engage in convenient labor services and sporadic small-scale trading activities without legal permission, and those that do not need to be registered in accordance with laws and administrative regulations.
If an e-commerce operator applies for registration as an individual industrial and commercial household, it is allowed to register the network business place as a business place. For those who engage in business activities on more than one e-commerce platform, it is necessary to register the multiple network business sites in which they engage in business activities with the registration authority. It is allowed to register the place of permanent residence as a residence, the county, autonomous county where the individual residence is located, and the market supervision and administration department of the municipality without the district as its registration authority.
The opinion emphasizes that individual industrial and commercial households registered as business premises with network business premises can only conduct business activities through the Internet, and may not arbitrarily change the use of their residential houses for engaging in offline production and operation activities and should make relevant commitments. The registration authority shall mark ˇ°(Only through the Internet for business activities)ˇ± after the ˇ°business scopeˇ± of its business license.
In addition, the e-commerce platform operator shall submit the identity information of the operators in the platform to the market supervision and management department in accordance with the regulations, and prompt the operators who have not registered the market entities to register in accordance with the law, and cooperate with the market supervision and management department to register. Market entities provide convenience. Operators of e-commerce platforms may adopt effective incentive measures to encourage and urge operators within the platform to handle market entity registration in accordance with the law.
The e-commerce operator shall display the business license information in a prominent position on the front page of the homepage, and shall belong to the information that does not need to handle the registration of the market subject in accordance with Article 10 of the E-commerce Law, or the link identifier of the above information.
